Photography is where the hob-hob story began. It is therefore especially meaningful to welcome Sony Switzerland into the growing ecosystem of Creators and organizations offering experiences through the platform.

Selected photography experiences offered by Sony Switzerland can now be discovered and booked through hob-hob. The collaboration reflects a shared passion for encouraging more people to get out, create, explore and connect through photography.

A shared passion for experiencing photography

Photography gives us a reason to be present and notice what is happening around us. It can take us into nature, through the streets of a familiar city or towards a moment we might otherwise have missed.

A photography experience creates space to follow that curiosity. It can be an opportunity to discover a new location, experiment with a different perspective or simply enjoy taking pictures alongside other people.

Sharing the experience also makes photography more social. A common interest gives people an easy way to start conversations, exchange ideas and spend time together without needing a perfectly planned occasion.

This is where the missions of Sony Switzerland and hob-hob come together. Both want to inspire more people to enjoy photography actively and make more room for creativity in their everyday lives.

Discover selected Sony photography experiences

Through hob-hob, people can discover selected photography experiences offered by Sony Switzerland.

Depending on the current program, these may include photography in nature, opportunities to experience Sony equipment in real settings and time spent with other photography enthusiasts. Each experience has its own format and atmosphere, giving participants different ways to explore photography. The individual experience page explains what participants can expect, who the experience is suitable for and what they need to bring.

Sony Switzerland organizes and hosts these experiences. hob-hob provides the platform where people can discover and book them.

The available selection may change throughout the year, creating new opportunities to return and see what is coming next.

For those who would like to explore Sony’s equipment or discover more photography inspiration, the Sony Switzerland website and Alpha Universe offer additional information, stories and insights from the Sony photography community.

Part of a growing creative ecosystem

Sony Switzerland joins a wider community of Creators on hob-hob.

Independent photographers, passionate amateurs, schools, institutions and other local Creators offer their own experiences through the platform. These include photowalks, portrait sessions, nature photography, creative shoots and other ways to enjoy time behind the camera.

Each Creator brings a personal perspective and a different relationship with photography. Some invite participants to explore a particular place or subject. Others create relaxed moments where people can experiment, share ideas and enjoy photography together.

This variety helps people find experiences that match their interests, mood and preferred way of spending their free time. The collaboration with Sony Switzerland adds another perspective to this growing selection while complementing the wider photography community around hob-hob.

A personal connection behind the collaboration

The collaboration also has a personal meaning for hob-hob's founder Shu-Mei.

Before beginning her entrepreneurial journey, she spent several years at Sony, including leading the marketing for digital imaging in Switzerland. Photography therefore connects an important part of her professional background with the origins of hob-hob.

Seeing Sony Switzerland become part of what hob-hob is building brings two chapters of that journey together. More importantly, it creates new opportunities for people to experience photography, enjoy being creative and connect through a shared passion.

Photography is where the hob-hob journey started

Photography remains an important part of the hob-hob community, but it is only the beginning.

Hob-hob is expanding into other creative areas including arts, crafts and cooking. Across every category, the wider mission remains the same: to help people make space for creativity, discover hobbies and build more real human connection in increasingly digital lives.

The collaboration with Sony Switzerland reflects that vision. Creativity becomes more powerful when it moves beyond the screen and becomes something people can experience and enjoy together.

Discover Sony photography experiences

Explore the selected Sony photography experiences currently available through hob-hob and find new ways to enjoy photography, express your creativity and connect with others.

You can also explore the wider selection of photography experiences offered by independent Creators through the platform.

About the pictures

The pictures in this article capture moments from Sony Switzerland’s Alpha 7R VI event earlier in 2026. Hob-hob’s founders, Shu-Mei and Constantin, attended the event as guests.

Photography: Marc Gilgen

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